Brand Design & Creative Direction
What we do
Helping founders bring clarity to their vision — because good ideas deserve even better design.
Brand Strategy & Visual Identity
Lay the foundation, then make it sharp.I help you get clear on who you are, what you stand for, and how to show up — then translate that into a visual identity that actually fits.
Brand
Activation
Bring your brand into the real world.Once the identity’s built, I help you roll it out — from packaging and signage to your site, social, and beyond.
Creative
Direction
Big-picture thinking. Small-detail precision.Need more than just assets? I guide your visual direction across campaigns, environments, and brand touch-points. For launches, spaces, or anything in-between.
How we Work
How we get from good idea to great brand: a collaborative process built on strategy, clarity, and design that actually works.
01
Think
Discovery & Strategy
Every project starts with listening. I get to know your goals, your audience, and what’s getting in the way — then build the strategic foundation your brand actually needs.
Every project starts with listening. I get to know your goals, your audience, and what’s getting in the way — then build the strategic foundation your brand actually needs.
02
Design
Identity Development
From logos to color and type, I create a visual system that reflects who you are and sets the tone for everything that follows — grounded in strategy, not aesthetics alone.
From logos to color and type, I create a visual system that reflects who you are and sets the tone for everything that follows — grounded in strategy, not aesthetics alone.
03
Refine
Review & Polish
You’ll get two rounds of thoughtful revisions — not endless tweaking. That’s the benefit of starting with clarity: we rarely need more.
You’ll get two rounds of thoughtful revisions — not endless tweaking. That’s the benefit of starting with clarity: we rarely need more.
04
Launch
Delivery & Activation
Once we’re locked in, I package your brand tools and help you apply them — from digital to physical, web to signage, social to packaging.
Once we’re locked in, I package your brand tools and help you apply them — from digital to physical, web to signage, social to packaging.
Ready to Elevate Your Brand?
From the studio
Make It Make Sense: Design, behavior, and branding insights rooted in what works — not just what looks good.
Aug 2025
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If You’re for Everybody, You’re for Nobody
It’s tempting to keep your brand broad so you don’t turn anyone away — but that approach often does more harm than good. Here’s why specific brands connect (and grow), and how positioning helps yours stand out and scale.
Aug 2025
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Why Branding Isn’t Just a Logo (And Why It’s Worth Every Penny)
Branding isn’t just about looking polished — it’s the foundation that builds trust, drives revenue, and makes marketing more effective. Here’s why investing in strategic branding pays off — and why it’s priced the way it is.
Aug 2025
Looks Matter: The Psychology Behind Product Packaging (And Why It Makes You Buy Things You Didn’t Know You Needed)
How your packaging design influences purchase decisions in less than two seconds — and the psychological cues that build trust, desire, and perceived value.
